E-Marketing (electronic Marketing): Definition and Benefits

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This is E-Marketing (electronic Marketing): Definition and Benefits.

The notion of E-Marketing by Armstrong and Kottler (2004:74) is as follows: E-Marketing is the marketing side of E-Commerce, it consists of company Efforts to Communicate abaout, promotes and sell products and services over the internet. Which could be interpreted as follows: E-Marketing is the marketing side of the E-Commerce, which consists of the work of company for communicate something, promote, and sell goods and services via the internet.

According to the American Marketing Association, quoted by Kleindl and Burrow (2005) marketing is the process of planning and implementation of an idea or thought concepts, pricing, promotion and distribution. Marketing can be defined more simply the development and maintenance of mutually satisfying relationships between businesses and consumers.

Nowadays marketing has evolved along with technological developments. Marketing activities become more widespread with the Internet. Use of the Internet and existing facilities on the Internet to conduct marketing activities known as e-marketing (Kleindl and Burrow, 2005).

According to Boone and Kurtz (2005) e-marketing is one of the components in e-commerce with a special interest by marketers, the strategy-making process, distribution, promotion, and pricing of goods and services to market through the internet or other digital equipment.

Meanwhile, according to Strauss and Frost (2001) e-marketing is the use of electronic data and applications to the planning and implementation of the concept, distribution, promotion, and pricing to create exchanges that satisfy individual and organizational goals.

Advantages that can be provided by the use of E-marketing for companies according to Jamal (1996:18), namely:

a. Able to reach many consumers in an environment that has not been met by competitors.

b. Target is the consumers who have been divided into groups and develop a continuing dialogue.